THE DRONE FACTORY TALK TO THE TEAM
DOC TDF-06 · STANDARDS · REV 3 STONY PLAIN, ALBERTA WORKING BRAND · NOT FOR CONSTRUCTION

RESOURCES / STANDARDS, CLAIMS & GOVERNANCE

Standards

One system for the website, Council decks, investor materials, signage, and project documents — and one claims policy governing all of them. "The Drone Factory" is a working public brand; no registration is claimed. The v0.1 "Field Paper" system remains on the v1 pages for print and Council material until migrated.

S1 · COLOR TOKENS — "CARBON GALLERY" V2

Black

#080808

Page canvas. No gradients on primary surfaces.

Ink

#F4F4F4

Raised panels, drawers, notices.

Ivory

#0A0A0A

Display type, primary CTA fill.

Muted

#5A5A5A

Secondary type, labels; rules at rgba(10,10,10,.18).

Violet

#0A0A0A · #0A0A0A

Decisions, active states, focus. Accent only — never a gradient.

Copper

#6E6E6E

Facility and precision cues only.

S2 · TYPOGRAPHY

DISPLAY · SORA

Build the systems that move work forward.

Editorial, physically large. 500–700 weight, tight tracking, clamp scale to ~124px.

BODY · MANROPE

Short sentences. Concrete nouns. Operational verbs. The design carries confidence so the copy doesn't have to.

13–16px, line-height 1.6–1.7, muted for secondary text.

MICROTYPE · IBM PLEX MONO

01 / SYSTEMS
Z03 · CONTROLLED · TRAINED STAFF

Overlines, indices, nav cells, captions, data chips. 8.5–11px, letterspaced, uppercase. Never Inter as the primary identity.

S3 · LAYOUT & MOTION RULES

G1

1560px max canvas, asymmetric grids, hairline rules, square geometry — radius 0, no rounded SaaS cards.

G2

Numbered modules (01 / 02 / 03) with vertical rules; large display statements paired with small technical captions.

G3

Motion is transform/opacity only, 160–280ms, ease cubic-bezier(.23,1,.32,1); prefers-reduced-motion disables all of it.

G4

High contrast and visible focus everywhere; no critical information lives only in hover or 3D interaction; no weapon imagery or tactical UI.

S4 · PROJECT CLAIMS POLICY

Six rules, no exceptions

R1

"The Drone Factory" is a working public brand — never implied to be trademarked, incorporated, exclusive, certified, or approved.

R2

No operating factory, contracts, volumes, awards, grants, approvals, or named advisors are shown unless verified and supplied.

R3

The public lead story is advanced manufacturing and autonomous systems. Regulated activity is conditional and separately gated — never operational, funded, or imminent.

R4

No weapon or ammunition imagery, combat scenes, camouflage, insignia, tactical UI, sensitive-site maps, fake security claims, or "warrior" language.

R5

Conditional wording is mandatory: planned, pilot, evaluating, subject to approval, in development, future gated pathway.

R6

No fabricated testimonials, portraits, customer logos, accreditations, valuations, investors, partners, jobs, dollars, or metrics.

SAY"We are evaluating a Stony Plain pilot pathway."

DO NOT SAY"Our Stony Plain factory is being built."

SAY"Future regulated work requires independent review and approvals."

DO NOT SAY"The project is approved for regulated production."

SAY"A readiness contribution is proposed for Council consideration."

DO NOT SAY"The Town is funding the project."

S5 · CONTENT / CLAIMS MATRIX

What each claim is

WORKING BRAND · PLANNED · PROPOSED · PILOT · CONDITIONAL · FUTURE-GATED · NOT CLAIMED

CONTENTCLASSIFICATIONNOTE
"The Drone Factory" name, mark, taglineWORKING BRANDNo trademark, registration, or exclusivity claimed.
Company purpose & platform descriptionPROPOSEDA proposed platform; no operating capability implied.
Stage 01 activities (discovery)PLANNEDCurrent position on the roadmap.
Stony Plain pilot workspace (Site B)PILOTRequires site, permits, insurance, and capital.
Facility blueprint, zone plan & showroom sceneCONDITIONALConcept only. Not for construction; non-operational display.
Municipal readiness contribution (up to C$250,000)SUBJECT TO APPROVALRequires Council direction, legal review, budget source, agreement.
Stages 02–06 (design through conditional scale)CONDITIONALAdvance only on gate evidence; every gate can end in stop.
Regulated products pathwayFUTURE-GATEDSeparate decision path; independent gates; not imminent.
Team, customers, contracts, certifications, funding, endorsementsNOT CLAIMEDNone published. Added only when verified and supplied.